Plant-Based Pura Baby Wipes: 180 Wipes, 100% Plastic-Free, Gentle on Sensitive Skin

Pura introduces a revolutionary wipe designed to effectively clean up large messes without harming the environment. Our 100% plastic-free wipes are gentle yet sturdy, composed of 99% water and aloe vera sourced from sustainable plant fibers. Fragrance-free, EWG Verified, and Allergy UK certified, our wipes are safe for babies and the planet.

The story of Pura begins not in a corporate office, but in the home of Guy and Abi Fennell in Britain. Founded by parents for parents, Pura aims to provide affordable, clean, safe, and eco-friendly products. As a Carbon Neutral business and certified B-Corp, Pura is committed to sustainability.

BENEFITS FOR BABIES: Our wipes, crafted with 99% water and organic aloe vera, are EWG Verified and Allergy UK certified. Free of fragrance, alcohol, parabens, and chlorine, these hypoallergenic wipes are pH balanced and ideal for delicate skin, including newborns, toddlers, and those with sensitivity or eczema. Completely chlorine-free.

BENEFITS FOR THE PLANET: Manufactured in the UK to strict standards, Pura's wipes are made from biodegradable plant fibers sourced from FSC certified sustainable origins. They are 100% plastic-free, vegan certified, and cruelty-free. Our packaging is recyclable, and we utilize a soft resealable lid to reduce plastic usage and maintain freshness.

TOUGH YET GENTLE: Larger than standard wipes and adequately moistened, our wipes are effective on bottoms, hands, and faces, excelling at eradicating tough messes. Gentle on skin and the environment, Pura wipes are tough on everything else.

PARENTS' TRUST: Pura wipes, produced in the UK to superior standards, have garnered multiple awards, endorsed by real parents.

BUSINESS FOR GOOD: Pura is a certified B-Corp and a Carbon Neutral enterprise, demonstrating our commitment to using our business as a force for positive change.

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